Gender Exploitation in the Entertainment Industry: A Sociological Analysis of Digital Media

Abstract

The exploitation of women in the entertainment industry is a complex issue that is often hidden behind popular narratives. Meanwhile, the circus context, particularly in Indonesia, still receives minimal academic attention. This study aims to understand how podcasts frame narratives about violence and gender inequality in entertainment work. Using a qualitative approach and thematic content analysis, the unit of analysis includes episodes of Deddy Corbuzier's podcast on YouTube that discuss women's experiences in the circus industry. The primary data consists of podcast transcripts, while the secondary data comes from literature related to gender exploitation in the entertainment sector. Referring to George Simmel's theory of social structure, the results show that exploitation is systemic, covering physical and psychological aspects, and is legitimised by unequal power relations. Podcasts provide an alternative space for victims, although patriarchal public responses limit social transformation. This study emphasises the importance of synergy between the media, law, and society in strengthening the protection of women.