Tiktok Affiliate as a Reward for Economic Improvement in Digital Business Development

Abstract

The development of digital technology has created various new opportunities in the economic sector, one of which is through the use of social media platforms such as TikTok. However, many people are still unaware of the economic potential of TikTok Affiliate and view the affiliate profession negatively. This study was conducted to analyze how TikTok Affiliate contributes to the development of digital businesses, the marketing strategies used by affiliates, and the public perception of this profession. This study aims to analyze the role of TikTok affiliates in improving the community's economy and understand the marketing strategies used by affiliates. The method used is qualitative with an observation approach and analysis of audience opinions on five selected TikTok Affiliate creators. The results of the study show that the marketing strategy in TikTok Affiliate focuses on storytelling, product unboxing, viral trends, and discount and giveaway promotions. In addition, it was found that audience perceptions of this affiliate program are divided into positive, negative, and neutral, with several main challenges, such as the absence of regulations in promotions and tight competition among affiliates. This study provides new insights into how social media-based digital marketing can be a potential source of income.